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30th November 2014

Why MedTech goes viral

A young boy hears for the first time, a Boston Marathon bombing victim dances on her prosthetic leg. Amazing people with amazing stories. This is why MedTech goes viral.

Few things in life can be as emotional as getting something thought to be lost forever. Thanks to a bionic eye, 66-year old Larry Hester sees for the first time in 33 years, and his video has already reached more than one million people.

But medical miracles are ageless. A few months ago, a seven-month old baby, Lachlan, grabbed the internet’s attention with the moment he heard for the first time. Another example, Adrianne Haslet-Davis survived the Boston marathon bombing in April 2013. She took to the dance floor in this heartwarming TED talk, owning the stage with her brand new leg.

And, of course, no one masters the art of shoe tying quite like the ‘Terminator’ Nigel Ackland. Nigel shows the world the subtle beauty of executing the most ordinary of tasks with his bionic arms. His videos have already inspired more than three million people worldwide.

Why do these videos go viral?

Because they are about people doing things that were not supposed to be possible. MedTech plays a part in their stories, but these stories are personal. These people rock.

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